Using an iPhone to record property listings might seem convenient, but it could be costing you more than you realize. When potential buyers view your listings online, their first impression is everything. Poor lighting, shaky footage, and limited angles can make even the most stunning properties look unremarkable.

Professional video production, on the other hand, highlights every detail, from the natural light in a room to the flow of the layout, in a way an iPhone simply can’t replicate. It’s not just about filming a home—it’s about creating an experience that draws buyers in and helps them envision themselves in the space.

If you’re going to rely on your phone to capture listings, you might as well do it all yourself. But to stand out in a competitive market, showcasing your properties with professional-grade visuals is the key to driving interest, booking showings, and closing sales faster.